Brand Story

Analyst Breakdown

• Pay thousands of dollars for terrible software and launch his snowboard store.
• Build a brand-new e-commerce platform from total scratch.
• Business strategy & insights

Analyst Breakdown

• Strike 1: The government denied him concrete to build his factory. So, he invented a new way to make concrete himself.
• Strike 2: US bombers flew over Japan. His factory took a direct hit. It was burned to the ground.
• Strike 3: He rebuilt it. Then, a second air raid bombed it again.

Analyst Breakdown

• At a Glance: The Spite Stats | Metric | Details | | :--- | :--- | | The Outsider | Ferruccio Lamborghini | | The "King" | Enzo Ferrari | | The Spark | A broken clutch & a rude insult | | The Innovation | Putting a tractor clutch in a race car | | The Result | Creating the world's first "Supercar" (The Miura) | The Hook: The $10 Clutch in a $10,000 Car In 1958, Ferruccio Lamborghini was a wealthy man
• He wasn't royalty, and he wasn't a race car driver
• He was a mechanic

Analyst Breakdown

• At a Glance: The Hustle Stats | Metric | Details || :--- | :--- || Visionary | Howard Schultz || Original Product | Whole beans only (No cups of coffee) || The "Low Point" | 217 investors said "No" to the idea || The Risk | Closing 7,100 stores simultaneously in 2008 || The Result | 35,000+ Stores & $100B+ Valuation | Most people think Starbucks was built on roasted beans and caffeine
• They are wrong
• Starbucks was built on the memory of a broken man lying on a couch in the Brooklyn projects, staring at the ceiling with a cast on his leg, wondering how he would feed his children

Analyst Breakdown

• At a Glance: The Brand Profile | Metric | Details | | :--- | :--- | | Founders | Scott Seamans, Lyndon "Duke" Hanson, George Boedecker Jr
• | | Founded | 2002 (Boulder, Colorado) | | The "Product" | The "Beach" Clog (made of Croslite foam) | | The Low Point | Near bankruptcy in 2008-2009 | | The Turning Point | Embracing the "ugly" and focusing on personalization (Jibbitz) | | Current Status | A $6+ Billion Global Fashion Powerhouse | The Hook: The Shoe Everyone Loved to Hate In 2006, if you wore Crocs in public, you were making a statement
• And that statement was usually, "I have given up